Auto parts sales specialists · AI

Your parts counter answers in seconds, 24/7

Victoria understands counter slang, finds the part in YOUR catalog and quotes with your price, while your team works the counter.

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Click a role and watch them work:

Want to test with your real inventory? Let's talk →

The problem

The cost of slow quoting

Your toughest competitor is not price, it is the delay.

We measured real counters: the chat replies in 2 minutes, but the price takes a 15-minute median and almost 4 in 10 queries get no price within 24 hours. By then the customer has already asked three other suppliers.

01

Overloaded teams

The customer asks, nobody answers in time, and buys elsewhere.

02

Salespeople turned data clerks

Your expert spends the day copying data instead of negotiating and closing.

03

The cross-reference maze

One wrong model year sinks the sale or ends in a return.

04

Outdated prices

You quote from last week's price list and trust breaks.

05

The price that never arrived

36% of requests get no price within 24 hours. Nobody counted them as lost sales.

06

The part you actually had

In 3 out of 10 requests nobody found the part. Checking the catalog, it was there in 69 of 70 cases.

* Our own measurement over 52,449 real counter requests across 20 months of operation without quoting AI. Not a survey or a market estimate: these are our clients' own conversations.

What never gets written down

Your customers don't ask for parts
the way your catalog names them.

When the word doesn't connect, the sale falls through. Not on price, not on stock, and nobody writes it down. We count every one of them and tell you which part it was.

They ask for“banana-type wipers”

Your catalog sayscurved blade

Same wiper. You had it.

They ask for“the headlight switch”

They were toldwe don't carry it

You did carry it. It was in your catalog.

They ask for“oil filter, Jetta 2.5”

They were giventhe spin-on

It takes a cartridge. You had that one.

Real cases from the 244 requests we reviewed one by one across five parts stores, July and August 2026. It happens in more than 1 out of every 4.

What you get every week

The words your customers actually use

How they really name each part, not how your catalog names it. Mapped to your SKU.

What they ask for and you don't carry

Parts they keep asking for and you don't stock. With names and how often. You decide whether to bring them in.

The exact request where the sale died

Which one it was, which part, and what was missing. So it doesn't happen again next week.

And it doesn't stop at a report. We go through it together every week, you decide what to fix and we fix it. What gets fixed at one parts store stays fixed for all of them.

And the one answering about those parts is not a chatbot.

We don't install a chatbot. We hire your team.

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A chatbot answers questions. Your digital coworker pursues commercial goals: quotes, follows up and closes.

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It works on YOUR real catalog and inventory: price and SKU are never invented.

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And when a human is needed, it escalates with full context. Zero lost sales.

Hire your digital team

Four coworkers that quote, sell, win back and measure on YOUR catalog.

Start with Victoria and add the rest when you need them.

Use cases

Real situations we solve

Situations your counter faces every day — and how each digital coworker resolves them in seconds.

swipe to see more →

* The figures on these cards are targets, not measurements: real impact is measured on your operation during the pilot.

Your sales rep is still in charge

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Full visibility

Every conversation is logged. Your team can review, edit and supervise in real time from the backoffice.

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Smart handoff

If the coworker can't find a part or the customer wants a human, it escalates to your rep with full context — no repeating needed.

Zero lost sales

Complex cases don't disappear — they get transferred. Your digital coworker and your rep work together, not instead of each other.

The pilot target, against what we measured today

<60 sec

For the first price

today it takes a 15-min median at a real counter

4x

Quoting capacity

versus one salesperson

-60%

Admin time

on quotes and data entry

+30%

Revenue increase

in the first 90 days

* The four big numbers are the pilot target, not a measurement. What we measured is the starting point: today a price takes a 15-minute median.

Try it with your own catalog

30 minutes, no commitment, with your real parts and prices.

Book free demo

Connects to what you already use

Everything you already use in your operation, connected in one place.

Messaging

WhatsAppInstagramFacebookGmailOutlookAPI Universal ↗

Marketplaces

Mercado LibreAmazonAlepheeAPI Universal ↗

Online stores

WooCommerceShopifyPrestaShopVTEXDjangoAPI Universal ↗

Systems / ERPs

Aspel SAECONTPAQiMicrosipAutologica DMSAlpherixAlpha ERPSAPOracleiMotriz B2BAPI Universal ↗

EPC catalogs

MicrocatTecDocEpicorAPI Universal ↗

Damage appraisal

AudatexMitchellCCCAPI Universal ↗
Total sync

Connected to your system:
quote with today's list, not last week's.

Suplifai connects your processes, catalogs and know-how into a single sales ecosystem. If a part is out of stock, your digital coworker escalates to the team to manage the purchase — without losing the sale.

01. Catalog connection

Access to validated prices and stock directly from your system.

02. Automatic sales

The AI captures the order and inserts it ready to invoice and fulfill.

Data certification

We speak everyone's part number: OEM, aftermarket, and your EPC's

Our digital coworkers speak the language of the Aftermarket — connected to the most demanding data standards in the sector to guarantee precision and quality in every quote.

The standards we speak
  • Exact OEM and Aftermarket number cross-reference

    We implement international standards for catalog and parts data exchange, reducing compatibility errors.

  • ACES & PIES: Catalog synchronization

    Our engine speaks the industry's language. We integrate using ACES and PIES standards for real-time inventory management.

  • iSHOP, IPO and SuperSpec

    We comply with the e-commerce guidelines, specifications and internet ordering standards exclusive to the automotive Aftermarket.

Supported Standards

100% Compliant

Active
ACES Standard
PIES Standard
iSHOP Standard
IPO Standard
SuperSpec Standard
🛡️

Certified Data

Ready for the Aftermarket

Full transparency

Start with Victoria

Victoria solves your front-counter pain points from day one — the most requested digital coworker in the industry. No billing surprises.

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Digital Coworker

Victoria Plan · AI Quoting

Most popular
Setup fee One-time

From $500USD*

No renewal

Monthly subscription

$500USD/mo

From 10,000 actions* included

Everything included

On setup

  • Connection to your ERP, parts catalog, inventory and customers
  • Catalog standardization (ACES / PIES / ISHOP / IPO)
  • Database structuring and cleanup
  • Setup on your digital channels
  • Training with your real products and pricing
  • Digital and counter team onboarding

Active every month

  • AI Digital Quoter 24/7 on WhatsApp, Messenger, Instagram, webapp and counter
  • Continuous sync with your ERP and inventory
  • Automatic handoff to human rep with full context
  • Real-time metrics dashboard
  • Technical support and assistance
  • New features
  • Actions*​ extra at $0.05 USD each
Book my demo with Victoria

* Setup price varies by integration complexity. Waived if your team integrates directly with our official API.

What is an action?

Work a sales rep would do by hand — resolved by the AI in seconds, with zero errors.

01

Catalog SKU processing & enrichment

02

Audio processing

03

Image processing

04

Part lookup in your catalog

05

Stock availability check by branch

06

Price-list check for the list that applies (by branch or by customer)

07

Outbound messages (photos, replies, technical answers, etc.)

08

Data updates

09

Inbound message processing

10

Qualified handoff to a human

* From 10,000 actions per month = a digital coworker active all month — no breaks, no errors, no extra cost.

Prices in USD · Taxes not included · Other coworkers (Alma, Salvador, Adriana) quoted individually · Book a demo to customize your plan

Frequently asked questions

Everything you need to know before automating your counter.

What is Suplifai and what does it exactly do?
Suplifai is an AI StaaS (Staff-as-a-Service) platform for automotive parts dealers. It provides four specialized digital coworkers: Victoria (Quoting), Alma (Sales), Salvador (Re-engagement), and Adriana (Marketing). They operate through WhatsApp and other channels connected directly to your system, with zero manual errors.
What does each digital coworker do?

Victoria (Quoting): Reads part numbers, checks live inventory and builds formal quotes instantly.

Alma (Sales): Follows up on open quotes, applies closing strategies, offers cross-sells and takes electronic payments, generating the order with automatic invoicing.

Salvador (Re-engagement): Detects inactive customers, sends proactive reminders and promotes automatic reorders.

Adriana (Marketing): Profiles and qualifies every contact the campaigns bring in and hands them to Victoria ready to quote.

Which channels do they work on?
They are omnichannel. They work natively on WhatsApp Business API, Instagram DM, Facebook Messenger, Email, and Web Chat.
Does the AI connect to my current catalog or system?
Absolutely. We connect via API to your inventory system so the AI checks real availability and prices before quoting. It never sells what you don't have. Compatible with ACES, PIES, iSHOP, IPO, SuperSpec and any system via REST/Webhooks.
What happens if the part is complex or the customer wants a human?
The system has a smooth "Handoff" process. If it can't identify the part or the customer wants direct contact, it transfers the chat to your counter rep with the full conversation context — no repeating needed.
How long does implementation take?
Full implementation takes 21 business days — covering ERP integration, catalog configuration and training the coworker on your real products.
How much does it cost?
Victoria, the quoting coworker, has a setup cost of $500 USD (one-time) plus a monthly subscription of $500 USD that includes 10,000 actions. Additional actions cost $0.05 USD each. Other coworkers (Alma, Salvador, Adriana) are quoted individually based on your operation. See pricing details →
What happens to my existing sales team?
Your reps don't disappear — they level up. The digital coworker absorbs the repetitive volume (WhatsApp quotes, stock checks, routine follow-ups) so your team focuses on negotiating big orders, serving VIP customers and closing complex sales. When the case calls for it, the coworker hands off to your human rep with full context.
How is it different from a chatbot or ChatGPT?
A chatbot responds with a fixed script. ChatGPT is a general language model with no access to your inventory or commercial objectives. A Suplifai digital coworker has three key differences: (1) connected in real-time to your ERP and catalog, (2) has defined sales KPIs and targets, and (3) knows automotive industry standards (ACES, PIES, OEM/Aftermarket numbers). It doesn't guess — it queries your system before responding.
Does it work with my current ERP or system?
Yes. We integrate with the most widely used ERPs in the industry: Aspel SAE, CONTPAQi, Microsip, Autologica DMS, Alpherix, Alpha ERP, SAP and Oracle. If you have a custom or legacy system, we use REST/Webhooks to connect to any database. During onboarding we assess your tech stack and design the right integration.
Innovation lab

Looking for something custom?

We have an innovation lab to train coworkers tailored to your operation and develop specific features your business requires.

Talk to an expert