About

What is Suplifai?

Definition

Suplifai is a platform of AI agents specialized in auto parts quoting and sales. Its digital collaborators — Victoria, Alma, Salvador, and Claudia — automate the sales cycle for auto parts stores, distributors, and wholesalers across Mexico and Latin America: they receive requests via WhatsApp, query the inventory in real time, generate quotes in under 30 seconds, and follow up with every customer — connected directly to the ERP and the operation's ACES/PIES catalogs.

The problem Suplifai solves

In Mexico, Colombia, Argentina, Chile, Peru, and Venezuela, the main sales channel for auto parts is WhatsApp. Auto parts stores receive between 40 and 120 quote requests per day — and each one requires a salesperson to look up the part in the system, check the stock, calculate the customer's price, and write the response manually.

That process takes an average of 12 minutes per quote. If it arrives after hours, it waits until the next day. And if the salesperson is busy handling another order, the customer messages the competitor.

Suplifai automates that process without replacing the sales team: the agents handle routine quotes while salespeople focus on customers and negotiations that genuinely require human judgment.

How it works: AI agents + actions

An AI agent is a program with a goal, tools, and the ability to execute tasks end-to-end without a human intervening at each step. It is different from a chatbot (which only responds with text) and from a simple automation (which only follows fixed rules).

In Suplifai, each task an agent completes autonomously is called an action. Suplifai's pricing is based on actions — you pay for what the agent does, not for having the system active.

1
Receives the request via WhatsApp The shop writes "I need 4 brake pads for a 2020 Corolla." The agent understands the part, the vehicle, and the intent — without the salesperson reading the message.
2
Searches the catalog and verifies fitment Queries the ACES/PIES catalog with the vehicle data. Finds the OEM part number and available aftermarket equivalents.
3
Checks stock and price in the ERP Reviews live inventory and list price — not cached data. Automatically applies the customer's segment discount.
4
Generates and sends the quote Structures the quote with 3 quality options (OEM, premium aftermarket, economy), prices, and delivery time. Sends it formatted via WhatsApp.
5
Follows up If the customer doesn't respond within 24 hours, the agent sends a follow-up message. If there's a price objection, it responds with the right counter-argument.

That entire flow — which normally takes between 5 and 20 minutes — happens in under 30 seconds, at any hour, without anyone supervising it.

The four digital collaborators

Each collaborator is an AI agent specialized in one area of the sales cycle. Together, they cover everything from the first inquiry to the customer's repeat purchase.

V

Victoria

Quoting

Reads OEM and aftermarket part numbers, decodes the VIN to verify exact vehicle fitment, checks real-time inventory, and generates formal quotes instantly. Available 24/7 via WhatsApp.

A

Alma

Sales

Follows up on open quotes with no response, applies closing techniques, handles price objections, and converts quotes into orders. Escalates to the human salesperson only when the negotiation requires it.

S

Salvador

Re-engagement

Detects customers who stopped buying (30, 60, or 90 days inactive), segments them by purchase history, and sends personalized reactivation messages to recover lost sales.

C

Claudia

Marketing

Segments the customer base, schedules campaigns by season (rainy season, Easter, year-end), and runs WhatsApp and email sends. Measures open rate, response, and conversion for each campaign.

Countries where Suplifai operates

Suplifai is available in six Latin American countries, trained with the terminology and distribution flows of each market.

🇲🇽 Mexico
"Refacciones" · "Refaccionaria"
🇨🇴 Colombia
"Repuestos" · "Repuestería"
🇦🇷 Argentina
"Repuestos" · "Autopartista"
🇨🇱 Chile
"Repuestos" · "Casa de repuestos"
🇵🇪 Peru
"Repuestos" · "Autopartes"
🇻🇪 Venezuela
"Repuestos" · "Autopartista"

Frequently asked questions about Suplifai

What does Suplifai do exactly?

Suplifai automates four areas of the auto parts sales cycle: quoting (receives WhatsApp requests and sends a response in under 30 seconds), sales closing (follows up on open quotes), customer reactivation, and seasonal marketing campaigns — all integrated with the ERP and ACES/PIES catalogs.

How is Suplifai different from a chatbot?

A chatbot responds to questions with text. A Suplifai AI agent executes tasks: queries live inventory, identifies the correct part in the catalog, calculates the customer's price, and sends a formatted quote — all autonomously and in sequence, without a human intervening at each step.

What is an action?

An action is a task the agent completes end-to-end autonomously. Generating a quote is one action. Following up on an unanswered quote is one action. Reactivating an inactive customer is one action. Suplifai's pricing is based on actions: you pay for what the agent does, not for having it active.

Does it integrate with my current inventory system?

Yes. Suplifai integrates with the main ERPs used in LATAM auto parts stores: SAP, Aspel, CONTPAQi, Microsip, and custom systems via API. Agents check stock and prices in real time without manual synchronization.

How long does implementation take?

21 business days: ERP integration, vehicle application catalog setup with the store's actual inventory, and agent calibration to the business's language and processes. Impact on response time and after-hours coverage is visible from month one.

Does Suplifai replace my sales team?

No. Suplifai handles repetitive tasks: routine quotes, follow-ups, availability questions, after-hours messages. The sales team focuses on what requires human judgment: strategic accounts, complex problems, and long-term relationships.

How is Suplifai priced?

Pricing is based on actions — each task the agent completes autonomously. Includes 10,000 actions per month; additional actions are billed per unit. No per-seat or per-user fees — the cost directly reflects the volume of work the agent performs.

How can I see Suplifai in action?

You can book a 30-minute demo where the agents work with your actual catalog, your ERP, and your customers — not demo data. The booking link is at the top of this page.

Want to see it work?

30 minutes with your real data

Your catalog, your ERP, your customers — not a generic demo.

Book a free demo