Your AI-powered sales force for the automotive industry

Sell more auto parts with your AI team

Four digital coworkers that quote on WhatsApp, close sales, recover customers and sell across all your channels — connected to your ERP, 24/7.

Manufacturers Importers Wholesalers Distributors Auto parts dealers Online retailers

The cost of selling without the right team

If your team operates without AI support, you already know these pains:

01

Overwhelmed teams

Your rep can't respond to every WhatsApp. The customer asks, gets no answer, and buys from a competitor.

02

Data-entry reps

Your expert spends the day copying data between catalogs instead of negotiating and closing deals.

03

Lost reorders

Without proactive follow-up, your best buyers reorder from competitors and never hear about your new stock.

04

Cross-reference chaos

A wrong year in the catalog kills the sale or generates a costly return for an incompatible part.

05

Outdated prices

Your rep quotes with last week's list. The customer gets a price that no longer applies and trust is broken.

06

Wrong parts shipped

The part arrives, doesn't fit. The cost of the return goes beyond shipping — it destroys the relationship with the shop.

07

Blind discounting

To close fast, the rep drops the price without knowing the margin. The sale happens, the profit disappears.

08

Unanswered questions on MercadoLibre

You have listings on MercadoLibre or Amazon but can't answer every buyer question in time. The buyer doesn't wait — they buy from the listing next to yours.

Each of these problems has a name — and a digital coworker that solves it.

Hire Digital Coworkers built for your industry.

Four digital coworkers — each designed to solve a specific pain in your operation, with clear commercial objectives and your real-time catalog.

Victoria — Quoting

Victoria

Quoting
  • Reads part numbers
  • Checks live inventory
  • Builds quotes instantly
Alma — Sales

Alma

Sales
  • Follows up on open quotes
  • Applies closing strategies
  • Generates orders & invoicing
Salvador — Re-engagement

Salvador

Re-engagement
  • Shop retention
  • Detects inactive buyers
  • Promotes auto-reorders
Claudia — Marketing

Claudia

Marketing
  • Evaluates campaign ROI
  • Calculates CAC & LTV
  • Optimizes ad spend

Immediate operational impact

99%

Messages answered

vs. 60% industry average

4x

Handling capacity

vs. a single human rep

-60%

Admin time

on quotes and data entry

+30%

Revenue increase

average in the first 90 days

Try your coworkers

In action

Click a role to see how each digital coworker resolves real operations in your parts business.

Your sales rep is still in charge

👁

Full visibility

Every conversation is logged. Your team can review, edit and supervise in real time from the backoffice.

🤝

Smart handoff

If the coworker can't find a part or the customer wants a human, it escalates to your rep with full context — no repeating needed.

Zero lost sales

Complex cases don't disappear — they get transferred. Your digital coworker and your rep work together, not instead of each other.

Use cases

Real situations we solve

Situations your counter faces every day — and how each digital coworker resolves them in seconds.

swipe to see more →

The difference matters

We don't install a chatbot.
We hire your team.

Chatbots answer questions. Our digital coworkers have commercial objectives, know your catalog and work to close sales.

What the market offers

Generic Chatbot

  • Responds with a fixed script
  • Doesn't connect to your ERP or catalog
  • Outdated prices and stock
  • No sales targets or metrics
  • Frustrates customers on complex requests
  • Doesn't understand ACES, PIES or OEM numbers

What you get

Suplifai Digital Coworker

  • Pursues sales quotas and commercial objectives
  • Connected in real time to your ERP and catalog
  • Exact prices and stock before every quote
  • Sales KPIs: quotes, closes, reactivations
  • Smart handoff to human rep with full context
  • Masters ACES, PIES, OEM and Aftermarket standards
Total sync

Deep integration with your system.
Exact data before every quote.

Suplifai connects your processes, catalogs and know-how into a single sales ecosystem. If a part is out of stock, your digital coworker escalates to the team to manage the purchase — without losing the sale.

01. Catalog connection

Access to validated prices and stock directly from your system.

02. Automatic sales

The AI captures the order and inserts it ready to invoice and fulfill.

Data certification

Leadership in automotive industry standards

Our digital coworkers speak the language of the Aftermarket — connected to the most demanding data standards in the sector to guarantee precision and quality in every quote.

  • Exact OEM and Aftermarket number cross-reference

    We implement international standards for catalog and parts data exchange, reducing compatibility errors.

  • ACES & PIES: Catalog synchronization

    Our engine speaks the industry's language. We integrate using ACES and PIES standards for real-time inventory management.

  • iSHOP, IPO and SuperSpec

    We comply with the e-commerce guidelines, specifications and internet ordering standards exclusive to the automotive Aftermarket.

Supported Standards

100% Compliant

Active
ACES Standard
PIES Standard
iSHOP Standard
IPO Standard
SuperSpec Standard
🛡️

Certified Data

Ready for the Aftermarket

Total connectivity

Everything you already use in your operation, connected in one place.

Messaging

WhatsApp
Instagram
Facebook
Gmail
Outlook

Marketplaces

ML
Mercado Libre
Amazon
AL
Alephee

Online stores

WooCommerce Shopify PrestaShop VTEX Django API Universal ↗

Systems / ERPs

Aspel SAE CONTPAQi Microsip Autologica DMS Alpherix Alpha ERP SAP Oracle iMotriz B2B Universal API ↗

Ready to scale your auto parts sales?

A 30-minute demo — no commitment, with your real catalog.

Book free demo
Built for the full automotive supply chain

Who is Suplifai for?

From manufacturers and importers to auto parts dealers and online stores — there's a digital coworker for every link in the auto parts chain.

Manufacturer

Handle technical inquiries from distributors and wholesalers about your OEM and aftermarket lines. Victoria responds with precise specs and VIN compatibility. Salvador identifies dormant accounts in your network to reactivate them.

Importer

Coordinate container orders with suppliers in Asia, USA, or Europe. Victoria handles local wholesaler inquiries about availability and ETAs without your team manually tracking each SKU. Alma closes large orders with special terms.

Wholesaler

Handle bulk orders in seconds. Victoria processes 50+ part requests without your team copying number by number. Salvador reactivates accounts that stopped ordering.

Distributor

Salvador detects inactive dealers in your network and reactivates them with availability and automatic promotions — without your sales team making a single cold call.

Auto Parts Dealer

Victoria quotes on WhatsApp 24/7 and Alma closes the sales your team can't keep up with. No catalog errors, no outdated prices.

Retailer / Online Store

Sell on MercadoLibre, Amazon or your WooCommerce/Shopify store. Alma converts buyer questions into confirmed orders — without you having to be online 24/7.

Full transparency

Start with Victoria

Victoria solves your front-counter pain points from day one — the most requested digital coworker in the industry. No billing surprises.

📋

Digital Coworker

Victoria Plan · AI Quoting

Most popular
Setup fee One-time

From $500USD*

No renewal

Monthly subscription

$500USD/mo

10,000 actions* included

On setup

  • Connection to your ERP, parts catalog, inventory and customers
  • Catalog standardization (ACES / PIES / ISHOP / IPO)
  • Database structuring and cleanup
  • Setup on your digital channels
  • Training with your real products and pricing
  • Digital and counter team onboarding

Active every month

  • AI Digital Quoter 24/7 on WhatsApp, Messenger, Instagram, webapp and counter
  • Continuous sync with your ERP and inventory
  • Automatic handoff to human rep with full context
  • Real-time metrics dashboard
  • Technical support and assistance
  • New features
  • Actions*​ extra at $0.05 USD each
Book my demo with Victoria

* Setup price varies by integration complexity.

What is an action?

Work a sales rep would do by hand — resolved by the AI in seconds, with zero errors.

01

"Brake pads for a 2020 Civic"

Translates the informal request to the exact SKU in your system.

02

"How many do I have and at what price?"

Queries inventory and responds in real time.

03

"That brand is out of stock"

Detects the gap and offers the compatible substitute.

04

Quote ready for WhatsApp

Drafts the message. Your rep just reviews and sends.

* 10,000 actions = a digital coworker active all month — no breaks, no errors, no extra cost.

Prices in USD · Taxes not included · Other coworkers (Alma, Salvador, Claudia) quoted individually · Book a demo to customize your plan

Innovation lab

Looking for something custom?

We have an innovation lab to train coworkers tailored to your operation and develop specific features your business requires.

Talk to an expert

Frequently asked questions

Everything you need to know before automating your counter.

What is Suplifai and what does it exactly do?
Suplifai is an AI StaaS (Staff-as-a-Service) platform for automotive parts dealers. It provides four specialized digital coworkers: Victoria (Quoting), Alma (Sales), Salvador (Re-engagement), and Claudia (Marketing). They operate through WhatsApp and other channels connected directly to your system, with zero manual errors.
What does each digital coworker do?

Victoria (Quoting): Reads part numbers, checks live inventory and builds formal quotes instantly.

Alma (Sales): Follows up on open quotes, applies closing strategies and generates orders with automatic invoicing.

Salvador (Re-engagement): Detects inactive customers, sends proactive reminders and promotes automatic reorders.

Claudia (Marketing): Evaluates campaign ROI, calculates CAC and LTV, and optimizes advertising spend.

Which channels do they work on?
They are omnichannel. They work natively on WhatsApp Business API, Instagram DM, Facebook Messenger, Email, and Web Chat.
Does the AI connect to my current catalog or system?
Absolutely. We connect via API to your inventory system so the AI checks real availability and prices before quoting. It never sells what you don't have. Compatible with ACES, PIES, iSHOP, IPO, SuperSpec and any system via REST/Webhooks.
What happens if the part is complex or the customer wants a human?
The system has a smooth "Handoff" process. If it can't identify the part or the customer wants direct contact, it transfers the chat to your counter rep with the full conversation context — no repeating needed.
How long does implementation take?
Full implementation takes 21 business days — covering ERP integration, catalog configuration and training the coworker on your real products.
How much does it cost?
Victoria, the quoting coworker, has a setup cost of $500 USD (one-time) plus a monthly subscription of $500 USD that includes 10,000 actions. Additional actions cost $0.05 USD each. Other coworkers (Alma, Salvador, Claudia) are quoted individually based on your operation. See pricing details →
What happens to my existing sales team?
Your reps don't disappear — they level up. The digital coworker absorbs the repetitive volume (WhatsApp quotes, stock checks, routine follow-ups) so your team focuses on negotiating big orders, serving VIP customers and closing complex sales. When the case calls for it, the coworker hands off to your human rep with full context.
How is it different from a chatbot or ChatGPT?
A chatbot responds with a fixed script. ChatGPT is a general language model with no access to your inventory or commercial objectives. A Suplifai digital coworker has three key differences: (1) connected in real-time to your ERP and catalog, (2) has defined sales KPIs and targets, and (3) knows automotive industry standards (ACES, PIES, OEM/Aftermarket numbers). It doesn't guess — it queries your system before responding.
Does it work with my current ERP or system?
Yes. We integrate with the most widely used ERPs in the industry: Aspel SAE, CONTPAQi, Microsip, Autologica DMS, Alpherix, Alpha ERP, SAP and Oracle. If you have a custom or legacy system, we use REST/Webhooks to connect to any database. During onboarding we assess your tech stack and design the right integration.