What the Continental license covers
Licensing a Continental SKU means using its enrichment layer on the Suplifai platform. Each Continental part in your catalog that gets enriched counts as one SKU. The idea is that whoever searches for the part has data and not just a name.
The license lasts as long as your plan is active, and the enrichment layer remains Suplifai's.
Continental in the OEM group
The home page presents Continental with the OEM manufacturers, which supply automakers and sell under their own brand.
Do you have Continental parts in your catalog? Message us on WhatsApp and we will show you how Suplifai finds them.
Message us on WhatsApp →What data a Continental SKU receives
Each SKU receives whatever exists for its part: the photo, the description by application, the year, the cross-references (equivalents), the measurements, the materials and other data.
As of November 12, 2026, Continental parts with quoting data on the platform are in families such as engine and cooling.
Brand, number and vehicle: what decides the part
Whoever buys a Continental part asks by brand, by number or by vehicle. The search has to put the three together and return the part with its equivalents.
With cross-references, year and measurements inside the SKU, the search proposes the Continental part or its equivalent with data, not hunches.
Engine for Continental: data that helps find the part
When someone asks for something engine-related, the salesperson's first question is "which engine does it have". If the SKU already says which engines and years it fits, that question answers itself.
Cooling family: what changes in the search
Cooling parts look very similar across versions. Measurements, materials and application in the SKU help pick the right one.
What changes when you quote a Continental part
A well-enriched SKU gives Victoria, your AI auto parts quoter, something concrete to compare the customer's request against. Price and stock keep coming from your system.
The layer lives on the Suplifai platform, where we maintain it, add information to it and improve how it is searched. Your ERP stays in your hands.
Scope of the Continental license
- The license covers SKUs of the Continental brand, one by one.
- Suplifai maintains and improves the layer inside its platform.
- Your job: your ERP, which stays yours.
- The name Continental is used only to identify the parts; Suplifai has no agreement with the brand.
Where to see the price and the brands
See the tiered license price on the home page. If you want to see more brands besides Continental, go to the brands section.
Related reading: What OEM Means in Auto Parts (and OES, Aftermarket) · Cross Reference Part Number Lookup: Free Databases (2026).
Frequently asked questions
What is the Continental enrichment license?
It is the permission, per SKU, to use the enrichment layer for your Continental parts on the Suplifai platform. It helps them get found and quoted with more data, and it lasts while your plan stays active.
How is Continental licensed: per brand or per SKU?
Per SKU. The tiered price is in the license section of the home page, where the cost is calculated from the total number of SKUs.
Who runs my ERP if I license the layer?
No. You keep running your ERP. Suplifai maintains, feeds and improves the search of the enrichment layer inside its platform.
What data does a Continental SKU end up with after enrichment?
Depending on what is available for each part: photo, description by application, year, cross-references, measurements, materials and more.
Does it help cross a Continental part with equivalents from other brands?
It helps. The layer ties each SKU's cross-references and application to it, depending on what is available for each part, so the cross between OEM and equivalents rests on data.
Which Continental part families have quoting data?
According to what is on the platform today (November 12, 2026): engine and cooling.