The Gonher license, explained briefly
If you sell Gonher parts, the license raises the quality of their data inside Suplifai. It works per SKU: every enriched Gonher part carries its license. The idea is that whoever searches for the part has data and not just a name.
Your active plan keeps the license in force. The layer, mind you, is Suplifai's property.
Gonher in the Aftermarket group
In the brands section of suplifai.com, Gonher is in the Aftermarket group: replacement brands, the real volume of auto parts stores.
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Message us on WhatsApp →What data a Gonher SKU receives
An enriched Gonher SKU can carry a photo, a description by application, year, cross-references, measurements, materials and more. What it carries depends on what is available for that part.
Gonher part families that currently have quoting data on the platform (November 12, 2026): filters, oils and lubricants, electrical system, and chemicals.
When they ask for it by another name: what decides the part
In replacement, the same part is asked for by nickname, by another brand's number or by vehicle. Each counter has its way, and the catalog has to understand them all.
The everyday name, the cross with another brand and the application live in the same SKU. A new salesperson answers with data that used to live only with the most veteran one.
Filters: how a Gonher part is searched
The right filter is the one that matches in measurements and application. Those two data points in the SKU, plus its cross-references, speed up the search.
Oils and lubricants for Gonher: data that helps find the part
In oils and lubricants, specification and presentation count. That data in the SKU helps offer the product the vehicle calls for.
Electrical system family: what changes in the search
For electrical, the customer usually describes the fault rather than the part. With the everyday name and the application tied to the SKU, the search turns that description into a part.
How it shows at the counter
The quote starts with the search. If the Gonher SKU carries application, year and cross-references, Victoria, Suplifai's AI quoter, finds the part and answers with the price and stock from your system.
Suplifai looks after the layer: it maintains it, adds information and improves the search, all inside the platform. Your ERP does not change hands.
Scope of the Gonher license
- The license covers SKUs of the Gonher brand, one by one.
- Suplifai's job: maintain the layer, feed it and improve its search on the platform.
- Your ERP is not part of the license: you keep running it.
- The name Gonher is used only to identify the parts; Suplifai has no agreement with the brand.
Tiered price and brand list
To avoid repeating numbers in every article, the price lives in the license pricing section. The brands with quoting data, Gonher included, are in the brands section.
To go deeper: Auto Parts Slang Guide for Shops and Stores · OEM vs Aftermarket Auto Parts: How to Explain It.
Frequently asked questions
What is licensing Gonher SKUs for?
The license that lets you use, SKU by SKU, the enrichment layer for your Gonher parts on the Suplifai platform, while your plan is active.
Do you pay one license for the whole Gonher brand or per SKU?
Per SKU: each enriched Gonher part counts as one SKU. The figures are in the license section of the home page, by tiers.
Does Suplifai take care of my ERP?
You do. Your ERP stays in your hands; the enrichment layer and its search are maintained by Suplifai inside the platform.
What does a Gonher SKU carry once enriched?
It can include a photo, a description by application, year, cross-references (equivalents), measurements, materials and other data. It depends on what exists for that part.
Does it help find a Gonher part by its everyday name or its cross-reference?
It helps. The enriched SKU stores its cross-references and application, depending on what is available for each part, and the search uses them to understand what the customer asks for.
Which part families have Gonher parts with quoting data?
These are the families that appear on the platform today (November 12, 2026): filters, oils and lubricants, electrical system, and chemicals.