What sits behind the Hella license
The per-SKU license switches on the enrichment layer for your Hella parts inside the Suplifai platform, part by part. The idea is that whoever searches for the part has data and not just a name.
The enrichment layer belongs to Suplifai. You pay a license to use it while your plan is active.
Why Hella is listed under OEM
In the brands section of suplifai.com, Hella is in the OEM group: manufacturers that supply automakers and sell under their own brand.
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Message us on WhatsApp →The data the license can add to a Hella SKU
The layer can add to each Hella SKU, depending on what is available for that part:
- a description by application
- year
- measurements
- materials
- cross-references (equivalents)
- a photo
- and more
On the platform, as of November 12, 2026, Hella parts with quoting data are spread across electrical system, body, suspension, and engine.
Why it matters when searching for Hella parts
With OEM brands the question is double: do you have the Hella? and if not, which equivalent fits the same? Answering well depends on equivalents being recorded in each SKU.
The enrichment layer leaves each SKU with its cross-references and its application, depending on what is available for each part. The cross between OEM and aftermarket no longer depends on a salesperson's memory.
Electrical system family: what changes in the search
In the electrical system, connector, voltage and version weigh in. Photos, measurements and application in the SKU help avoid mixing up similar parts.
Body: how a Hella part is searched
Body parts are asked for by how they look and by side. Photo, side and year in the SKU let you answer without hesitating.
Suspension for Hella: data that helps find the part
A suspension part can be front or rear, left or right. When the SKU states it along with the year, quoting is more direct.
From search to quote
A well-enriched SKU gives Victoria, your AI auto parts quoter, something concrete to compare the customer's request against. Price and stock keep coming from your system.
Suplifai takes care of the maintenance, feeding and search improvement of the enrichment layer, inside our platform. You keep running your ERP.
Scope of the Hella license
- Scope: the Hella SKUs in your catalog that get enriched.
- It includes maintenance, feeding and search improvement of the layer, inside the platform.
- Your job: your ERP, which stays yours.
- The name Hella is used only to identify the parts; Suplifai has no agreement with the brand.
Where to see the price and the brands
The license price is not repeated here: it is on the home page, by tiers, in its own section. The brand list, with Hella, is in the brands section.
More on the trade: Cross Reference Part Number Lookup: Free Databases (2026) · Auto Parts Catalog Data Quality: How It Affects Your Quotes.
Frequently asked questions
What does the Hella enrichment license include?
It is the per-SKU license to use the enrichment layer for Hella parts inside the Suplifai platform. The layer belongs to Suplifai and you use it while your plan is active.
Do you pay one license for the whole Hella brand or per SKU?
Per SKU. The tiered price is in the license section of the home page, where the cost is calculated from the total number of SKUs.
Does Suplifai take care of my ERP?
You do. Your ERP stays in your hands; the enrichment layer and its search are maintained by Suplifai inside the platform.
What data does a Hella SKU end up with after enrichment?
It can include a photo, a description by application, year, cross-references (equivalents), measurements, materials and other data. It depends on what exists for that part.
Does it help cross a Hella part with equivalents from other brands?
It helps. The layer ties each SKU's cross-references and application to it, depending on what is available for each part, so the cross between OEM and equivalents rests on data.
Which part families have Hella parts with quoting data?
According to what is on the platform today (November 12, 2026): electrical system, body, suspension, and engine.