Operations · · 6 min read

Swamped with messages asking for auto parts:
every unanswered one is a sale walking out

It's Monday morning, the phone won't stop and every message is a part someone has to look up. While you answer one, five more come in. The mechanic who waited has already gone to another store. It isn't a lack of effort: quoting by hand doesn't scale. This applies to companies in Mexico, Colombia, Argentina, Chile and Peru.

Swamped with messages asking for auto parts: every unanswered one is a sale walking out | Suplifai

Why do messages pile up at an auto parts store?

Because every message requires finding the part before you can answer, and a person does that one at a time. If more messages arrive than your team can look up, the line grows and the customer waits.

Our own measurement, from one auto parts store over 20 months: the chat answers in 2 minutes (median of 56,197 first replies) and the price takes 16 (median of 31,352 requests that did get a price). One in eight of 29,455 part requests gets no price within 24 hours. Volume multiplied by 2.7 from the first full month and the time didn't improve.

From minute 2 to minute 16, your people search and type instead of selling. That is the stretch that fills up with messages when many arrive at once.

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How Suplifai answers when many arrive at once

Suplifai answers every message in seconds, no matter how many arrive at once, because it doesn't work through a line one at a time like a person:

Your team keeps what truly needs a person: serving the customer, closing and collecting.

How to tell the messages have overtaken you

If that sounds familiar, also read how to stop losing sales on WhatsApp.

Frequently asked questions

What do I do if I get more messages than my team can answer?

Take the work of looking up each part's price away from people. Suplifai answers every message in seconds, even when many arrive at once, and your team spends its time closing the sale.

How long does an auto parts store take today to give a price on WhatsApp?

In the operation we measured, over 20 months, the chat answered in 2 minutes (median of 56,197 first replies) and the price took 16 (median of 31,352 requests that did get a price).

Does it also answer photos and audios?

Yes. Suplifai quotes by text, by audio and by photo. In seven days, 1 of every 7 messages that reached the stores we measured was a photo or an audio.

Do I have to hire more salespeople?

Suplifai does not replace your team. It quotes so your salespeople stop searching for prices and spend their time closing sales.

See a real quote live

Answer every message in seconds, however many arrive

Suplifai quotes on WhatsApp no matter how many messages arrive at once. Message us and see a real quote live.

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